El carrito esta vacío
iimtrichy_edukateX_303
Brand Crisis Management
Brand reputation is probably the most crucial asset of a company. It is the asset, which creates goodwill for a company in their customers’ minds. When people think about a company or their products, they are often subconsciously thinking about the company’s brands and not really the company or its products per se.
Brand reputation is probably the most crucial asset of a company. It is the asset, which creates goodwill for a company in their customers’ minds. When people think about a company or their products, they are often subconsciously thinking about the company’s brands and not really the company or its products per se. That reputation is what brings in talent, generates revenues and retains customers. A reputation of real value takes a long time to grow - like a tree. It also takes only a short amount of time to cut the tree down. All it takes is a marketing crisis and some mishandled management for that tree to fall. Years of reputation and credibility are gone
This course will focus on key elements of crisis-related issues that are relevant for companies and their brands – before, during, and after a crisis. In an age when any misstep of a company is subject to tremendous scrutiny and attack from various stakeholders in society such as consumers, media, government, NGOs, and consumer advocacy groups which in turn has the potential to hurt the brands owned by the company, the necessity for smart and effective handling of the crisis is greater than ever. The structure of the course will incorporate the various stages of handling brand reputation crisis: prevention, preparation, response, and rebuilding. Emphasis will be placed on practical illustrations of crisis through case studies and simulations by internal faculty as well as top management practitioner from the industry.
Content
There are 5 modules in this course
This programme is designed to suit all junior to senior-level managers working in the public and private sectors, who want to gain an understanding of applied finance.
Introduction to Financial Analysis
- Introduction to Financial Reporting & Statements
- Balance Sheet; Income Statement
- Cash Flow Statement
- Financial Statement Analysis
What's included
16 videos 8 readings 3 quizzes
This is the second item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the
.accordion-body, though the transition does limit overflow.
This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the
.accordion-body, though the transition does limit overflow.
This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the
.accordion-body, though the transition does limit overflow.
This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the
.accordion-body, though the transition does limit overflow.
You guys have the BEST customer service known to man!!! I have always been impressed with how fast you help us out!
Alex
Senior Software Developer
You're the best! Thank you most graciously and appreciatively!
Michael
Developer
The service was very good, and the communication was excellent. It only took a couple of days, after I had put in an order. The quality of the product, was outstanding.
Wollongong
Software Developer
Certificate and Assessment
What’s it like to earn your Strategic Finance degree while learning on EducateX?
In this program, you’ll master the skills of a lateral thinker who applies creative and abstract approaches to solving business problems.
- Job-relevant curriculum Courses are grouped into specializations, structured so that learning mirrors how you’ll actually use skills on the job—and many students apply what they learn immediately in their careers.
- Connect with alumni around the globe When you join us, you join not only your iMBA class of outstanding faculty and students, but a University alumni network in the hundreds of thousands.
- A degree hiring managers values Something vital to consider while evaluating an MBA program is how employers and recruiters perceive that program’s university and business school. Both UIUC and Gies College of Business are esteemed in multiple industries.
- Finance Program Of The Year For 2022 In 2022, Poets & Quants named our iMBA program the MBA Program Of The Year For 2022, "for being a true pioneer in the stackable degree field and bringing out the fastest-growing MBA program in the world."
IIM Tiruchirappalli is the eleventh IIM and was instituted on 4th January 2011. Tiruchirappalli is a city known for its prominence in education, spirituality, art and culture and IIM Trichy tends to benefit from this.
